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NZ Cheapest Supermarket Revealed

New Zealand’s Cheapest Supermarket Revealed

For the 11th year running PAK’nSAVE has taken the top spot as the nation’s cheapest supermarket, demonstrating its ongoing commitment to providing Kiwis with New Zealand’s lowest food prices.

Foodstuffs (NZ) Ltd. managing director Tony Carter says “Competition is relentless and fierce and we work very hard to keep costs down in order to pass those savings on to our customers.

“Since the first PAK’nSAVE opened in Kaitaia in 1985 Kiwis have eagerly embraced its unique food warehouse format. We now have 42 stores nationwide providing low food prices for families.

“We are also very pleased to see our full service brand, New World place so highly in this price study, compared to our Australian competitor. Overall, New World is clearly New Zealand’s second cheapest supermarket after PAK’nSAVE.”

An independent survey conducted in June 2010, compared the prices of 40 top-selling products at different supermarkets across six regional centres.

PAK’nSAVE Mill Street in Hamilton and PAK’nSAVE Lower Hutt battled it out for the title of cheapest store in the survey with basket prices of $115 and $116 respectively. However as the Hamilton region was surveyed on a 38 item basket as opposed to the other regions’ 40 items, Lower Hutt has narrowly pipped Mill Street to the post. The largest difference between supermarkets occurred in Auckland where PAK’nSAVE Botany Downs came out a considerable $26 cheaper than an Australian competitor.

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PAK’nSAVE was the cheapest supermarket in five of the six regions, with fellow Foodstuffs brand New World South City in Christchurch narrowly taking out the top spot by $2 thanks to a large coupon promotion.

For full survey results go to www.consumer.org.nz or pick up the August issue of Consumer Magazine at your local PAK’nSAVE or New World.

ENDS

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