Pulse Energy tops Customer Gains in June

Pulse Energy tops Customer Gains in June

Independent Electricity Retailer Pulse Energy gained 1,208 new Customers in June – making it the fastest growing energy retailer in New Zealand, for the month, edging out several larger competitors from the top spot.

The Customer Switching rate figures, issued each month by the Energy Commission, confirm an earlier trend showing Pulse posting strong month-on-month customer growth.

Pulse Sales and Marketing Manager, Ashley Church, says this growth is no accident and is being driven by Pulse’s own activities, including:
• Extremely Competitive prices – making Pulse an obvious choice for budget conscious consumers
• Price guarantees – keeping energy prices locked in till well into 2011
• Monthly meter reads – eliminating the fluctuations which can result from ‘estimated’ meter reads
• A direct acquisition strategy which focuses on providing for the needs of the customer rather than fattening the bank accounts of Auckland Advertising agencies

Mr Church says that this strategy is also being assisted by the actions of some of the other energy retailers:

“We’re constantly talking to our customers and asking why they’re switching to us – and, in addition to all of the obvious advantages of joining Pulse, the same reasons keep coming up again and again:

• They’re tired of seeing our competitors continually raising power prices – usually justified on the flimsiest of excuses. We’ve addressed this by keeping our prices low and offering price guarantees well into 2011.
• They’re angry at some of the tactics being employed by the large retailers to try and retain their business – with a couple of Retailers even resorting to threats of extortionist penalties and other repercussions if they attempt to switch away.
• They’re frustrated at the impersonal approach that some of the other retailers take when dealing with them. No one likes being treated like a number”

The Electricity Commissions figures show that 27,783 installation control point (ICP) switches were carried out in June, the highest June figures since 2001.

ENDS

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