Lonely Planet Appoints Craig Potton Publishing

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For Immediate Release

Lonely Planet Appoints Craig Potton Publishing as NZ Distributor

Lonely Planet, the world’s leading travel content provider, has announced the appointment of Craig Potton Publishing (CPP) as its exclusive distributor in New Zealand, effective from 5 September 2010.

“We’re delighted that Craig Potton Publishing will be distributing our products in New Zealand,” said Richard Samson, Lonely Planet’s General Manager Asia-Pacific.  “New Zealanders have long been loyal to Lonely Planet, and we wanted to ensure our brand continued to be represented in NZ by a local company.”

Jane Connor, Managing Director and Publisher at CPP, also welcomed the new arrangement: 'We're absolutely thrilled to be taking on the distribution of Lonely Planet in New Zealand. It's a superb brand and a perfect fit with our company in every respect. Lonely Planet has a fantastic product range that’s very compatible with our own, and we can see strong potential for growth.

“We're committed to working closely with Lonely Planet and our retailers to increase sales and ensure their titles have the dominance they deserve in the travel section.”

Lonely Planet has previously been distributed in New Zealand by David Bateman Ltd.

“We would like to take this opportunity to thank David Bateman Ltd for all their work in supporting Lonely Planet during this time,”  Richard Samson said.

One of the first Lonely Planet titles to be distributed by CPP will be the eagerly-awaited 15th edition of Lonely Planet New Zealand – the world’s best-selling guidebook to the country – set for release in September.

About Lonely Planet
Lonely Planet is the leading global travel information company. It is renowned for its first-hand approach, up-to-date maps and commitment to providing the best information for travellers. Lonely Planet covers the must-see spots, but also encourages travellers to get off the beaten track and understand more of the nature, culture and environment in each destination. Lonely Planet currently has more than 360 writers, researchers and photographers and produces around 500 trustworthy and inspiring books, innovative downloadable digital guides, an award-winning website, wireless applications and cutting-edge television programmes. Lonely Planet was founded after Tony and Maureen Wheeler left London and hit the road in search of adventure in 1972. They travelled overland across Asia and landed in Australia where, due to incessant questions from would-be travellers, they compiled their journey notes and stapled together their first travel guide, Across Asia on the Cheap. Lonelyplanet.com

About Craig Potton Publishing
Craig Potton Publishing is New Zealand’s largest independent publishing company. Founded by photographer and conservationist Craig Potton, CPP publishes 15-20 photographic, natural history and general New Zealand titles a year. It has a well-deserved reputation for high-quality books, strong marketing and excellent customer service.  The company is jointly owned by Potton and Robbie Burton, and managed by Jane Connor. New Zealand sales are through nationwide commission reps, and distribution is from CPP’s Nelson, New Zealand, warehouse.

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