HP Identified as Leader by Leading Analyst Firm

HP Identified as Leader in Leading Analyst Firm’s Magic Quadrant Report for MFPs and Printers

AUCKLAND, New Zealand, Aug. 6, 2010 – HP today announced it has been positioned as a “leader” in the latest Gartner “Magic Quadrant Report for MFPs and Printers.”(1)

A leading provider of IT research and advice, Gartner issues independent multivendor reports that position vendors based on their “ability to execute” and their “completeness of vision.”

According to Gartner’s report, “software, vertical solutions and service integration are playing a bigger role in the purchasing decisions of office printers and multifunction products (MFPs). The traditional speeds and feeds for typical office printing … have given way to the hardware’s ability to integrate and deploy software applications that connect them to the company’s document management systems. Remote monitoring capabilities, diagnostics, security and other factors are becoming the true differentiators.”

HP recently introduced solutions that not only leverage web, mobile and security technologies, but also offer customers new ways to print and manage their information. From the first web-enabled printer that allows users to print from anywhere without a PC, to the HP ePrint Enterprise Solution, which enables users to print from a Blackberry device, HP demonstrates a vision for market change.

According to Gartner’s report, “the traditional office MFP is an indispensible tool to most office environments … [and] many of today’s MFPs can be called smart MFPs, because they can be used to capture and render paper-based information directly into enterprise content management, records management, ERP systems and document management systems.”

With the HP Open Extensibility Platform, documents can easily be transitioned between paper and digital forms depending on each customer’s needs.

“We continue to make significant investments in our MFPs to deliver the best in the industry for our customers,” said Ron Coughlin, senior vice president, LaserJet Enterprise Solutions, Imaging and Printing Group, HP. “The fact that leading analysts firms recognise HP year after year reflects our endless focus and dedication in addressing our customers’ evolving and unique needs.”

ENDS

© Scoop Media