Trader Group Charges Ahead

Trader Group Charges Ahead

Trader Group’s magazines are being read by more people than they were a year ago, now reaching 286,000 Kiwis every month.

Leading the charge with fantastic all round results for Trader Group’s portfolio of magazines, is NZ Motorhomes, Caravans & Destinations magazine, which recorded its highest ever readership, according to the latest results released by Nielsen Media Research.

NZ Motorhomes, Caravans & Destinations, further cementing its position as the country’s biggest-selling RV magazine, is now reaching 74,000 readers every issue, a fantastic 21 percent increase on the same period last year.

Trade-A-Boat also enjoyed double digit growth compared to last period, increasing its reach by 13 percent.

Deals on Wheels was another star with a 12 percent increase in readership, now reaching 65,000 people every month.
Farm Trader and Motorcycle Trader and News showed nine and eight percent growth respectively.

“Obviously, we are thrilled with these latest results,” said Rhiannon Boulton, Editor-in-Chief of Trader Group. “It is fantastic that every one of our magazines has grown since last period and shows that Kiwis continue to look to our specialist magazines as invaluable sources of information.”

“That we are reaching more people than we did a year ago is a great story to tell our advertisers, confirming that their money is in the right place,” said Boulton.

ENDS

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