ACP Strengthens Magazine Market Dominance

ACP Strengthens Magazine Market Dominance

ACP MEDIA has reported another spectacular set of results in the latest readership and circulation figures, with many magazines posting significant circulation increases and all titles showing positive readership results.

Standout numbers include dominance of the women’s magazine market and North & South’s continued supremacy in the flagship current affairs market.

Strategic ACP initiatives, employing new technology combined with title launches to meet rapidly changing market needs, have helped strengthen its place as New Zealand’s number one magazine publisher, with its titles reaching more than 2.9 million New Zealanders – and 90 per cent of women – every year.

In significant “bigpicture” results, there are now more people reading magazines than two years ago and the country’s top 10 magazines reach more people than the top 10 TV programmes1, reflecting print’s consolidation while the electronic media’s audience continues to fragment.

The company still has the country’s biggestselling titles in the women’s weekly and monthly categories (Woman’s Day and The Australian Women’s Weekly) plus the biggestselling home design title (HOME New Zealand) and parenting title (Little Treasures).

It also publishes the most read titles in the categories of fashion (Fashion Quarterly) and new car (TopGear New Zealand) as well as current affairs (North & South).

Titles successfully added to its portfolio in the past year include Good Health magazine, Fashion Quarterly Occasions, Football+ and recipes+.

New technology initiatives reflecting ACP’s engagement with new media include the launch of magazine apps for the iPad and iPhone and the launch of the iPad/iPhone editions of North & South and KiaOra, which have been enthusiastically received.

INDIVIDUAL TITLE HIGHLIGHTS

Woman’s Day
With a weekly circulation of 110,036, ACP’s flagship title outsells its nearest competitor by more than 29,000 copies. In the past 12 months, it has been the only mass women’s weekly title to show any readership increase, with 34,000 more readers than a year ago to now reach 801,000 readers a week. The gap between it and its closest rival is continuing to narrow and is now at a historic low of just 6000 readers difference.

The Australian Women’s Weekly
The Australian Women’s Weekly is the most read and highest circulating monthly women’s magazine, now reaching 633,000 readers per issue (26,000 more than in the previous quarter). One in four New Zealand women read an issue of The Australian Women’s Weekly in any given month.

Fashion Quarterly
Fashion Quarterly turns 30 with its autumn issue, but this title’s readership growth never goes out of style. Its readership of 230,000 – the highest number in a decade and a growth of 5.0 per cent in the past 12 months – is double its closest competitor’s. In the same period, it added more than 12.3 per cent to its circulation to 23,713 copies each issue.

CLEO
CLEO has turned in a strong performance with an 8.6 per cent increase in readership over the same period last year and a circulation increase of 3.4 per cent. This lifestyle bible for young women now reaches 139,000 readers each month with a circulation of 12,418.

Little Treasures
New Zealand’s most popular parenting title – in both readership and at newsstand – has improved results in both areas: increased readership to 235,000 (6.8 per cent growth) and circulation to 30,713.

TopGear New Zealand
TopGear New Zealand has accelerated ahead in both readership and circulation to dominate the newcar magazine sector. There are now 210,000 readers on board with every issue and circulation leapt forward a big 12.9 per cent over the year to 10,185.

North & South
Monthly icon title North & South outstrips its weekly current affairs rivals with a readership of 279,000, an increase of 7.7 per cent compared to last quarter. Circulation also increased by 3.6 per cent in the past six months to 28,733.

Metro
The consistently stimulating Aucklandfocused current affairs title has gone Supercity with an 8.9 per cent increase in readership compared to the last period to 134,000 readers.

KiaOra
KiaOra’s readership also grew in the past year by 12,000 readers to now reach a captive audience of 238,000 people each month.

HOME New Zealand
HOME New Zealand now reaches 87,000 readers, which makes it the most read home design title in New Zealand. Up from 63,000 over 12 months, the magazine has enjoyed an increase of 38.1 per cent in readership. Circulation over the same period has also increased, by 4.3 per cent to 14,805, which is 46 per cent more than its closest competitor.

Your Home & Garden
With a circulation of 34,219, a readership of 296,000 readers and nine consecutive readership increases, Your Home & Garden is clearly the leader in the home improvement category. In the past year, the title acquired 30,000 readers, an increase of 11.3 per cent.

Taste
Taste’s readership has grown by 17,000 compared to the previous period, an increase of more than 10 per cent, to 182,000. Circulation has also grown four per cent in the six months to June, to 28,236.

recipes+
New addition recipes+ has reported a circulation of 18,000+ and its first full readership figure of 89,000 readers per issue.

Lucky Break
Lucky Break has for the fifth time in a row reported strong yearonyear growth, now reaching 123,000 readers each week, an 18.3 per cent increase and more than double the growth rate of its closest competitor.

Trader Group titles All five titles in this group have increased readership over the past year, with the biggest leap for NZ Motorhomes, Caravans & Destinations, which has gone up 21.3 per cent to 74,000.

Source:
Nielsen NRS (Jul 09 Jun 10)
Audit Bureau of Circulation Jan Jun 10 1
Nielsen NRS (Jul 09 Jun 10) Top 10 magazines All People 18+.
Nielsen TV Audience Measurement (Jul 09 Jun 10)
All People 18+. Programme Reach analysis for the top 10 individual programmes, assuming a 2 minute viewing threshold.

About ACP Media ACP Media is New Zealand’s leading magazine publisher. The company’s ACP Magazines division publishes some of the country’s most popular magazines, including Woman’s Day, The Australian Women’s Weekly, Next, Taste, Metro and North & South.

ENDS

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