Winners of the 2010 TVNZ-NZ Marketing Awards

Media Release: 26 August 2010

Embargoed until 11.59pm Thursday 26 August 2010

Announcing the winners of the 2010 TVNZ-NZ Marketing Awards

Following months of trawling through entries, rigorous judging, and back-patting of finalists, the New Zealand marketing community was in celebratory mode tonight at the 2010 TVNZ-NZ Marketing Awards.

In recognition of marketing excellence driving business results, NZ Marketing magazine and the New Zealand Marketing Association (NZMA) proudly announced this year’s winners of the coveted TVNZ-NZ Marketing Awards.

The judges praised Fairfax Media Supreme Award winner, 2degrees, for becoming very successful in a very short time. 2degrees “used great insight, they’re brave and innovative, and being quintessentially Kiwi they’ve got the knack of capturing the hearts and minds of middle New Zealand”.

NZ Marketing publisher, Vincent Heeringa exclaimed “These awards are reserved for those who execute a great strategy – not just those who make nice ads. But with 2degrees they’ve achieved both!”

In keeping with the science of marketing theme, the crowd of passionate marketing and business leaders enjoyed an evening of entertainment and celebration amid flaming test tubes and dazzling pyrotechnics with awards host, Te Radar, and live band Gourmet Peppers.

“It’s brilliant to see such widespread participation throughout the marketing community. As an industry, we should be proud of the work we have been doing. We thank all entrants for their contribution, and congratulate this year’s winners for driving innovation and thought leadership for New Zealand businesses” says Sue McCarty, NZMA’s Chief Executive.

A full list of winners can be found below or at www.nzmarketingawards.co.nz

2010 TVNZ-NZ Marketing Awards Winners

Fairfax Media Supreme Awards
2degrees Staying 2degrees

New Zealand Post Business to Business Award
Messenger Services Ltd Stuck - we sort it

Consumer Services Award
2degrees Staying 2degrees

University of Otago Emerging Business Award
Red Witch Analog Pedals Ltd Red Witch Analog Pedals

New Zealand Marketing Magazine Export Marketing Award
New Zealand Honey Co Healthy Honey

Smartsource Marketing Fast Moving Consumer Goods Award
Joint winners:
Frucor Beverages Rocket Man campaign
Mars NZ Ltd WHISKAS Dry Catfood

DNA Not-for-Profit Award
Ministry of Health The National Depression Initiative

Morton Estate Wines Retail Award
McDonald's Restaurants (NZ) Weight Watchers Meals

GEON Rookie Marketer of the Year Award
Anna-Claire Clendon, enlight photo

New Zealand Post Marketer of the Year Award
Adam Maxwell, Independent Liquor

TVNZ Marketing Hall of Fame
Associate Professor Richard Brookes

Judges' Choice Awards

TVNZ Innovation in Marketing Award
Frucor Rocket Man campaign

Colmar Brunton Most Authentic Brand Award
Air New Zealand Nothing to Hide

carboNZero programme Sustainability Award
Wellington Combined Taxis NZ's first carboNZero certified taxi service

AUT University Transformational Marketing Award
2degrees Staying 2degrees

Ends

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