Cash may not be king at Forsyth Barr Stadium

16 September 2010

Cash may not be king at Forsyth Barr Stadium

The idea of a cashless ‘tap and go’ card for prepaying food and beverage at the Forsyth Barr Stadium got the thumbs up from respondents in Dunedin Venue’s latest technology survey.

Over six in ten respondents (61.8%) thought the system was a great idea and indicated they would use it.

The ‘tap and go’ system, which would speed up food and beverage service considerably and increase Stadium revenue, could be administered through a preloaded card that could be topped up at various points in and around the Stadium.

Only 16 per cent of respondents would prefer to use cash to pay for food, beverages and merchandise.

Not wanting to miss a second of the action, the concept of pre-ordering food and beverage from seats was popular. Over three quarters (76.6%) would do this and of these, most (61.6%) would pay a surcharge for this service.

Ticket purchasing also seems to be moving away from traditional methods with an overwhelming 82.3% preferring to purchase online.

The technology survey provided valuable insight and the results will help shape the long term offering at the Forsyth Barr Stadium.

David Davies, chief executive officer, Dunedin Venues, commented, “While we are focused on opening in August 2011, we are constantly thinking about future developments and how the Stadium experience will evolve.

“Many overseas stadiums are successfully using cashless systems to drastically reduce the time guests spend queuing, and therefore increasing the time they spend enjoying the action.

“The response to this idea is encouraging and gives us confidence to explore this concept further.”
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