Destination Queenstown launches Australian ads

Thursday, 16 September 2010, 2:47 pm
Press Release: Destination Queenstown

Destination Queenstown launches new Australian marketing campaign

Destination Queenstown launches a new spring and summer marketing campaign in Australia this week which showcases the diversity of the Queenstown region and provides compelling reasons to visit now.

The campaign has received additional dollar for dollar funding through the 2010/2011 $5million government fund which has been set up for joint venture marketing in Australia. The fund is administered by Tourism New Zealand and is available to gateway Regional Tourism Organisations (RTOs).

Queenstown has received $1m additional funding which will be used in conjunction with Lake Wanaka Tourism and industry partners within the 2010/2011 financial year.

Destination Queenstown’s General Manager of Marketing Graham Budd and the Consumer Marketing team were responsible for putting the funding bid together and Mr Budd is delighted with the result.

“The funding will be used to boost our four season promotions and help us achieve further cut-through and differentiation in the Australian market. It’s effectively doubled our marketing spend in Australia for the year which is fantastic.

“We’ll also be working closely with Tourism New Zealand to ensure we have strong visible links to the wider 100% Pure New Zealand message.”

The spring and summer online and print campaign particularly targets ‘empty nesters’ and families in East Coast Australia and also features footage broadcast on more than 200 CBD office lobby and lift screens.

A specific Australian landing page has been developed on Destination Queenstown’s website to mirror the marketing campaign. All Australian web traffic is directed to information relevant to them which focuses on the ease of access, short flight time, number of direct flights and unique experiences.

ENDS

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