Scoop has an Ethical Paywall
Complex maths safeguards Optima’s core capability
Complex maths safeguards Optima’s core capability and IP protection
By Peter Kerr for sticK
(sticK - Oct. 12 2010 ) Complex algorithms are both the underlying core capability and inherent in-built knowledge protection for Optima Corporation’s unique emergency management software being rolled out around the world.
Getting the right ambulance or fire engine, with the right personnel to the right place as quickly as possible is a complex scheduling and logistic challenge.
“It’s a very difficult thing to solve,”
says the Auckland-based company’s chief executive, Chris
Mackay. “What we provide is something that’s much faster
and more effective than a human mind can do.”Click to read the rest of this
story
http://sticknz.net/2010/10/12/complex-maths-safeguards-optima%e2%80%99s-core-capability-and-ip-protection/
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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