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Simplifying genetic data drives weightless export
Making genetic data simple for biologists drives expansion of weightless software exports
By Peter Kerr for sticK
(sticK - Oct. 14 2010 ) If biologists were also computer science experts, there would be no need for Biomatters Ltd.’s software.
But because they’re not coding genius’s, the Auckland-based company’s programs, which put an easy to use, robust and highly visual interface on top of massive amounts of genetic data, has become the software of choice around global universities and research institutions.
“Our approach is to make the interface very intuitive, very visual,” says Biomatters chief executive, Candace Toner. Such an approach now sees its proprietary Geneious software application used in more than 1000 universities, including the world’s top ranked 25, as well as being one of 10 finalists in the University of Auckland Business School’s Entrepreneurs’ Challenge for 2010.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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