Cathay Pacific Offers Passengers New Travel Kits

18 October 2010

FOR IMMEDIATE RELEASE

Cathay Pacific Offers Passengers Brand New Travel Kits with Exclusively Designed Amenity Bags

Cathay Pacific Airways has unveiled its new range of travel kits for passengers featuring an exclusive design from one of the world’s most prestigious brands – Ermenegildo Zegna.

From October onwards, the airline’s male passengers travelling in First Class will receive an understated yet stylish black pouch from Ermenegildo Zegna. Founded in 1910, Ermenegildo Zegna is one of Italy’s most famous family enterprises and renowned fashion brands, driven by an enduring passion for fabric, innovation and quality.

The kits for men are packed with skincare products specially selected from another Italian luxury brand, Acca Kappa, whose Sandalwood product line will help to keep skin refreshed and revitalized during and after the flight.

The new First Class travel kit for female passengers once again features elegant designs by Ipa-Nima, a Vietnam-based brand known for its use of vibrant colours and unique embroidery. These perfectly proportioned, elegant pouches come in brown and black and will be introduced in two phases. The pouches will carry skincare products by Australian-based brand Aesop, made using plant-based ingredients of the highest quality as well as non-botanical elements.

Cathay Pacific Head of Product Alex McGowan said: “Our passengers tell us they value aspirational brands with high quality products that provide them with real benefits. We are very pleased to have worked with two sophisticated brands of exceptional quality to produce what we believe are our best First Class amenity kits yet."

Travellers’ amenities in the kits include a dental set, mouthwash and earplugs for both men and women; a comb and shoe horn for men; and a hairbrush and cotton pads for ladies.

Full details of the contents of each First Class travel kit are as follows:

First Class Male Travel Kit
Ermenegildo Zegna Black Pouch
Acca Kappa Sandalwood Anti-Age Face Moisturiser
Acca Kappa Sandalwood Facial Mist
Acca Kappa Mint Lip Balm
Dental set, mouthwash, earplugs, shoe horn and wooden hair comb

First Class Female Travel Kit
Ipa-Nima Pouch
Aesop Mandarin Facial Hydrating Cream
Aesop Rosehip Seed Lip Cream
Aesop Bitter Orange Astringent Toner
Aesop Resurrection Aromatique Hand Balm 15ml
Dental set, mouthwash, earplugs, cotton pads and hairbrush

ENDS

© Scoop Media