Lonely Planet Accolade another Boost for Wellington

Media Release
Embargo 2.00am 1 November 2010

The naming of Wellington as one of the world’s top ten cities will provide a wonderful boost to the city’s reputation and tourism industry according to the Wellington Employers’ Chamber of Commerce.

Lonely Planet has just named Wellington the ‘coolest little capital in the world’ and ranked it the 4th top city in the world to visit in 2011.

“This is a huge tribute coming from such a respected publication. It is well deserved. It is also great news in that it will attract significant international interest in Wellington,” said Chamber President Richard Stone.

“Tourism is an increasingly important part of the Wellington economy and this accolade will provide a welcome lift.

“It will also raise general awareness of Wellington internationally, increase its exposure as a place to do business, and draw attention to the range of talent we have here.

“Wellington is one of the fastest growing visitor destinations in the country. Yet most of Wellington’s visitor growth, relative to other parts of New Zealand, has been in the domestic market. This will surely attract the increased international visitors we need.

“Coming ahead of the Rugby World Cup and just after confirmation that the Hobbit is to be filmed here, the announcement is well-timed. However, the industry must not rest on its laurels.

“We need to continue to invest in accommodation space and tourism infrastructure if Wellington is to meet its full potential as a tourist destination. Improved international air links – including long haul flights are needed.

“The Chamber has an active workstream in place focused on working with the retail and hospitality sector to enhance its growth potential in the current environment.

”We would like to congratulate Wellington’s tourism industry especially Positively Wellington Tourism for this wonderful accolade,” Mr Stone concluded.

ENDS

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