The complete smartphone experience

Sony Ericsson delivering the complete smartphone experience

• Sony Ericsson brings together the very best of communication and entertainment in its Xperia™ collection

• The Sony Ericsson Xperia™ X8 extends the range of the most entertaining smartphones

New Zealand – 1 November 2010 – Sony Ericsson announces the launch of the newest member of the Xperia™ family, the Sony Ericsson Xperia™ X8, opening up the world of smartphones to all lovers of digital entertainment.

The XperiaTM X8 builds on the success of the XperiaTM X10 and the XperiaTM X10 mini pro in New Zealand and extends the world’s most entertaining smartphones collection to an even broader audience.

The Sony Ericsson Xperia™ X8 provides the perfect blend of size and power at an accessible price. The four-corner touch user interface, pioneered in New Zealand by the popular X10 mini pro, gives easy one hand use and can be customised to give one touch access to your favourite applications.

The Xperia™ X8 also includes Timescape™ for easy access to all your social networking and the Infinite button for one click access to a world of content. The open Android operating system delivers great smartphone functionality, a huge range of customisable interfaces and access to thousands of applications on Android Market™.

Managing Director for Sony Ericsson Oceania Brendan Johnston says the XperiaTM X8 will help bring smartphone telecommunication to the forefront of the mobile market.

“We are delighted to be able to bring the full experience of our XperiaTM smartphones to new consumers by delivering a fully featured device at the more accessible price point. All lovers of Sony Ericsson products will now be able to experience first hand the benefits of owning a phone that truly acts as a life accessory by bringing an entire world of communications to your fingertips.”

The Sony Ericsson Xperia™ X8 is perfect for enjoying multimedia entertainment and staying connected. With Android Market™ users can download from hundreds of thousands of applications, while social media and entertainment such as Facebook, Twitter and YouTube™ are literally one touch away. The 3-inch touch screen means you won’t miss a thing when browsing the web and gives great control over on screen content. Discover and download songs from PlayNow™, then listen to all your music using the 3.5mm headphone jack or if you are feeling more creative, there’s a 3.2 MP camera and video recording functionality.

Xperia™ smartphones add best-in-class entertainment on top of smartphone fundamentals such as applications (apps), maps, email and fast internet connection to create the most entertaining smartphones. The Xperia™ X8 completes the smartphone collection in New Zealand which started with the flagship Xperia™ X10 and the small but sociable Xperia™ X10 mini pro.

Sony Ericsson Xperia™ X8 - Key features
• Four corners for easy one hand use and one touch access to applications
• Customise the four corners with your favourite apps and add widgets to your homescreens
• Enjoy games, video, internet and more on the 3-inch screen
• Timescape™ shows all your communication in one place for ultimate simplicity
• Android Market™ – thousands of applications to keep you entertained
• 3.2 MP camera – snap away and upload instantly to Facebook™

The XPERIA™ X8 is available through Vodafone in Aqua Blue/ White (RRP $449).

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