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NZ's largest single VC recipient picks up another gong
NZ's largest single VC recipient picks up another international prize
By Peter Kerr for sticK
(sticK - 30 Nov. 2010 ) An Auckland-based global company, that in August was the target of New Zealand's largest single venture capital investment, has picked up an international award.
Atlantis Healthcare has unique programmes that help patients stick to their courses of treatment, where particularly for chronic diseases such as diabetes, asthma and obesity, non-adherence is a burgeoning cost to the health system all over the world.
The company received a $20 million capital injection from London-based White Cloud Capital for a 50% share of the private company, in order to globally expand more than 50 programmes in seven countries.
It took top honours for digital innovation at the Pharmaceutical Marketing Excellence Awards in Britain for its ThisWayUp programme launched in July 2009 to support patients taking the growth hormone Saizen.
For sticK – science, technology, innovation &
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Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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