Launch of Local Wine Sounds Siren For Men’s Health

Media Release
30th November 2010

Launch of Local Wine Sounds Siren For Men’s Health

Local Sirens’ Wines entrepreneurs, Anne Davis and Louise Wedlake, are making some noise for the boys, with the launch of their new wine label Mackenzie’s Pardon.

MacKenzie’s Pardon is a label based on the local Southern folk legend of James ‘jock’ MacKenzie - a real kiwi man; an image that screams out “be a man about it”.

The Sirens’ team are based in Christchurch and their growers have a vineyard on MacKenzie’s Road. Core to the label is a commitment to forming relationships with local growers and supporting the region, but also reaching the wider community by supporting men’s health.

Every bottle of Mackenzie’s Pardon wine will feature the logo for the Prostate Cancer Foundation of New Zealand, indicating that 15% from all wine sold will go to the charity.

“Everyone knows someone who has been effected by Prostate Cancer, and yet men don’t talk about it. So Mackenzie’s Pardon and our support of the Prostate Cancer Foundation is about doing it for the boys!” says Louise Wedlake, one of the founders of Sirens’ and MacKenzie’s Pardon Wines.

Part of the Mackenzie’s Pardon range is “Free Flow” Pinot Noir. This was the original inspiration for partnering with the Prostate Cancer Foundation, a Pinot Noir wine is a rich source of reseveratrol, a substance found in grapes that contains properties beneficial to prostate health.

The wine launched into the New Zealand market this month and is available through Robbie’s Bar and Bistro’s and Fresh Choice stores throughout the South Island.

Robbie’s have made MacKenzie’s Pardon “Free Flow Pinot” their wine of the month and are matching the money raised by the wine for the Prostate Cancer Foundation for the month, dollar for dollar: “When approached about stocking Mackenzie’s Pardon in our restaurants, we were more than happy to get behind a very worthwhile cause. We are very much a suburban and family oriented business, so our customers are the fathers, mothers and children affected by prostate cancer”, Paul Kofoed of Robbie’s Bar & Bistro.

Ends.

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