Queenstown Online Fashion Store Expands Range

Queenstown's fast growing online fashion store Precious Peg is adding new labels to its range in response to the national and international demand for high profile New Zealand and Australian brands from online customers.

Directors Sonia Ross and Lani Arnott are excited about securing Huffer's high end range, Juliet Hogan, Twentysevennames, Maaike and Kathryn Wilson shoes to the store for winter 2011.

"We have been working hard since launching Precious Peg several months ago to secure more brands and we feel confident that people who are already shopping with us as well as new clients, will be happy with the new labels which offer even more choice."

Traffic to the website is almost doubling every week and there is a strong international focus particularly from U.K. and Australia and more recently Japan.

"We are definitely creating an awareness offshore and because we are online and not restricted by seasons it makes us more attractive to overseas shoppers," says Ms Ross. "But we are also very committed to our local clientele and we plan to hold fashion shows in Queenstown at the start of each season to give people a chance to see our innovative and exciting range."

Precious Peg targets 20 to 50-year-old women around the world and other brands include Karen Walker, Kate Sylvester, Zambesi, LIFEwithBIRD and Stolen Girlfriends Club.

"We provide free shipping anywhere in the world which reflects our commitment to providing a quality service to our clients," says Ms Ross. "The response we are getting underlines that we are providing an important niche market."

ENDS

© Scoop Media