Scoop has an Ethical Paywall
Is social enterprise about to come out from the shadows?
Is social enterprise about to come out from the shadows?
By Peter Kerr for sticK
(sticK - 17 Jan. 2011 ) Mention the term 'corporate social responsibility', and you'll often get a "yes, but" type of reply.
Yes, it’s a good idea, but doesn't work in practice. Yes, we should be doing it, but don't know where to start. Yes, we'll do it when everyone else starts doing so.
Of course 2008's global financial crisis hasn't helped, with companies intent and focusing on pure survival, and any thoughts about triple bottom line reporting and/or greening up of the image and actuality well and truly on the back-burner.
Under that 2008 collective mental model of corporate social responsibility, being 'good' was defined as not being bad, and most company strategies were defensive risk management plays never designed to produce new value or to solve social problems says Fische Consulting director, Peter Salmon.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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