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Potato supply threat turned into crisp opportunity
Potato supply threat turned into crisp opportunity
By Peter Kerr for sticK
(sticK - 19 Jan. 2011 ) The classic case of turning a threat into an opportunity applies perfectly to Orari cropping farmers Raymond and Adrianne Bowan.
The couple, who farm 1375ha near Geraldine, just off State Highway 1 north of Timaru, found out in late 2008 that the local Bluebird crisp making plant which took a third of their potato crop, was to close.
Instead of throwing their hands up in the air, Bowan went and had a yarn to key people in the potato processing industry as well as an engineer.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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