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Being shown the money, MusicHype heads to America
Being shown the money, MusicHype heads to America to make its play
By Peter Kerr for sticK
(sticK - 21 Dec. 2011 ) A key moment for any start-up business is receiving the first tranche of investment from someone outside the original backers.
MusicHype's announcement of a $600,000 input from Christchurch-based NZ Capital Strategies' Rutherford Innovation Fund is, at the very least, a serious indication that an outsider thinks its idea is good.
The one year old Wellington company's 'offer' is a way connect music fans and bands - rewarding fans for their love of a particular artist(s), and enabling the musicians themselves to make money from exclusive merchandise, tickets, digital downloads and other products.
Relatively unusually for a start-up, the company nudged itself into a breakeven position towards the end of 2010.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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