Consumers Display Their Renewed Love For Magazines

For Release Midday 14th February 2011

It’s A Tangible Affair - Consumers Display Their Renewed Love For Magazines

The numbers in the latest readership and circulation results tell a clear story; Tangible Media’s high-quality, highly-targeted specialist titles are at the forefront of a renewed love affair between consumers and magazines.

The holy grail of media is paid content and it is gratifying to see substantial increases in paid circulation for all Tangible’s key consumer titles in the latest ABC audit release. Over the six months to December 2011, paid circulation for Dish was up 6% to 21,450, NZ Rugby World up 13% to 8046, NZ Fishing World up 28% to 9540 and Good up 32% to 6914.

Similarly in readership, the just released Nielsen Consumer and Media Insights (Jan 2010 – December 2010) has Dish increased its 10+ readership by 33% to 138,000 and NZ Rugby World by 28% to 177,000. NZ Fishing World following up its strong appearance on the survey last year with 160,000 readers and New Zealand Weddings, acquired by Tangible Media in 2010, also consolidated at 91,000 readers. The weekly Groove Guide, for the third consecutive survey, was the fastest growing weekly title with a massive 50% increase in readership, year-on-year. These titles are poised for further growth through 2011.

“Our editorial and design teams are doing an outstanding job,” says publisher John Baker. “Increases in paid circulation and readership don’t happen by accident and are a result of our absolute commitment to deep and meaningful relationships with our readers via multiple platforms.”

So while newspapers attempt to re-invigorate their medium by mimicking magazines and digital publishers wonder how to get consumers to pay in order to fund editorial content, specialist titles continue to lead the way. Tangible Media is at the forefront of not only this, but the ongoing integration of digital publishing into its brands, illustrated by the recently launched www.fishinglegends.co.nz and re-launched www.grooveguide.co.nz

If you are looking for editorial environments that bring your or your clients brands to life in the hearts and minds of consumers, engage with us, after all, it’s Valentine’s Day and consumers love our magazines.

ENDS

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