Urbis Designday 2011 Designer and Showroom Pairings

Urbis Designday 2011 Designer and Showroom Pairings Announced

Press Release

Urbis Designday powered by the MINI Countryman with a fabulous line-up of showrooms, collaborative partnerships and innovative installations that will ensure visitors will experience the most exciting Designday yet!

Saturday March 19th is the 6th Urbis Designday, and the 2011 format includes creative practitioners from areas of multimedia, architecture, Graphic Arts, furniture, landscape and fashion design, all working in partnership with 13 of Auckland’s leading design showrooms. In all, around 50 creative individuals; designers or artists will play a part in this year’s Designday.

For the second year running, the creative pairings have been given a design brief to interpret within their installation.  For 2011, their brief is to reflect or interpret ‘State of Transition’.

In addition to this is the HP Future Designers, where top design graduates of the Media Design School from areas of Digital Media, Graphic Design and Creative Technologies design faculties will work with HP in a series of installations at the MINI Garage showroom.

The 2011 showrooms and designer pairings were announced this morning at the MINI Garage in Ponsonby Auckland, with each participant receiving a bottle of Deutz Prestige.

This year’s collaborators are:

-           Halo NZ and Trelise Cooper Interiors

-           design denmark / Sylvia Sanford

-           Häfele / Esther Diamond

-           Poggenpohl / Make Something

-           Automation Associates / Matter

-           ECC / Scrap Wall

-           Antipodes Design Store / Luxaflex / Taylor Boutique

-           Kohler / Salasai

-           Essenze / NZ Design Collective (Te Rongo Kirkwood, David Trubridge, Anzac Tasker, Peter Collis and Brogen Avril)

-           Furniture Lab / Dulux / We Love Inc

-           Fisher & Paykel / The Alt Group

-           Media Design School / HP Future Designers at MINI Garage

-           Designer Rugs / Corporate Culture / Nathan Goldsworthy curating the Kiwi Icons rug range from (Dick Frizzell, Boh Runga, Kevin Roberts, Zambesi, Max Gimblett, Kate Sylvester and Codi Design)

Representatives from the showrooms and creative practitioners have already started planning and some of the exciting ideas Designday guests can expect to see include; Halo NZ and Trelise Cooper Interiors will create an interpretation of upcoming nuptials Prince William and Kate Middleton’s honeymoon suite; the Antipodes Design Store in partnership with Luxaflex and Taylor Boutique will create a dynamic moving installation called ‘Reveal’ that will question and twist visitors perception of reality.

The collaboration between ECC and Scrap Wall of ‘ONE’ will celebrate the refined aesthetic, the silhouette of the classic and encourage the construction of the new; and visitors to the spectacular new premises of the Essenze showroom in Parnell will experience the visual feast of ‘Our Essenzial Colours’ a pathway through the works of celebrated designers David Trubridge, Te Rongo Kirkwood, Anzac Tasker, Peter Collis and Brogen Avril.

Designday guests purchase tickets online to attend, and for a $30 fee they will receive passes for free transport and access to all 13 participating showrooms. Guests are then taken on a leisurely tour of the showrooms from 10am till 5pm on Designday Saturday, 19th March. There is hospitality at almost every stop and shuttles to take everyone around.

Urbis Editor Nicole Stock said “There is something special about Urbis Designday.  Every year the collaborative partnerships produce wonderful installations to surprise and delight even the most diehard of design enthusiasts.  It’s something about the tour, the collaborative partnerships and the installations that inspire guests to want to introduce a little bit of that creativity into their own home”.

Registration for Urbis Designday is essential. For more information or to purchase passes please visit: www.urbismagazine.com/designday

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