NZ’s first stylist training school

Media release
Monday March 14, 2011

Top New Zealand stylist launches NZ’s first stylist training school

Leading style guru and self-made business woman Angela Stone is launching New Zealand’s first stylist training school this month to coincide with NZ Fashion Festival, where Stone is featuring as a stylist.

At Fashion Festival, Stone will team up with Mods Hair Paris in Ponsonby offering free introductory sessions on how to become a fashion stylist, and workshops on the hottest looks for winter 2011, and how to wear them. Stone will also be the resident stylist at the popular Designer Garage Sale, showing fashion bargain hunters how best to wear their designer finds.

After running pilot courses in Christchurch and Auckland, Stone is now launching the intensive Styleyou programme, teaching budding fashionistas how to become stylists, including how to set up a business as a style consultant. Styleyou is also expected to be NZQA accredited within the two years.

“NZ is fast becoming a world leader in fashion and design, yet we don’t offer a styling school for budding stylists who want to help people to create a stunning look in the amazing garments at their fingertips,” Stone says. “A career as a stylist is not the first thing that your careers advisor is going to suggest to you, and yet it’s a vocation that many New Zealanders would embrace and excel at.”

Stone started her career as an international model and her credentials include over 25 years fashion and styling experience through her styling company Angela Stone Consulting Ltd and Canterbury Runway. She has been the driving force behind the Christchurch fashion industry for the last decade, co-ordinating the fashion for events such as Lindauer Best Dressed at Addington Races, Fashion in the Fields at Riccarton Races and NZ Cup and Show Week, along with annual showcases of seasonal fashion collections.

Stone regularly features as a stylist for fashion pages in consumer magazines, is a media commentator on style and fashion trends, with regular appearances in print, online, and broadcast media, and she is currently in talks with a major publisher about a new book publishing deal.

Stone says her secret seems to be in understanding how to reflect a person’s inner beauty in their outer self.

“I don’t believe in taking a look and forcing it to fit a person even if it doesn’t suit them, just because it’s en vogue,” Stone says. “It’s about getting to know a person, and helping them to see their own beauty, and then finding an individual look that truly enhances that beauty,” she says. “We are blessed with a wonderful selection of fashion to choose from in this country - there are just so many options for creating a look that is unique to each person and really brings out their personality and that’s what I strive to do.”

Once the New Zealand market has been conquered, Stone and her business advisors, including agent Andy Hayden, have their sights set on taking her brand global, growing it to encompass all aspects of lifestyles, styling and personal development – “look out Oprah and move over Martha Stewart!”, says Stone.
ENDS

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