Manpower Inc. Evolves to Anticipate Clients’ Needs

Manpower Inc. Evolves to Anticipate Clients’ Needs

As part of ManpowerGroup, the World’s First Innovative Solutions Company, Manpower is Uniquely Qualified to Deliver Solutions that Help Clients in New Zealand Win in the Human Age

New Zealand (31 March 2011) Manpower Inc., Manpower New Zealand’s parent company and the world’s first innovative workforce solutions company, today announces that it is differentiating and evolving its brand to reflect the new complexity and challenges brought by the Human Age. Manpower Inc is changing its name to ManpowerGroup, reflecting the organisation’s global leadership in providing innovative workforce solutions for clients. ManpowerGroup is also revealing new logos that clearly connect the organisation’s working brands together, including Right Management, and reflect how the group of companies is built for solutions and speed.

Lincoln Crawley, Managing Director for Manpower Australia and New Zealand, explains: “We recognise that in order to successfully unleash the passion and potential of their workforce, employers need solutions that are tailored to their needs. At Manpower, we provide clients with dynamic and flexible solutions that complement ManpowerGroup’s family of brands that operate worldwide. As an organisation, we continue to evolve, anticipating the ever-increasing sophistication and needs of our clients, and developing a robust suite of innovative workforce solutions that are operationally grounded and strategically confront the complexity of the Human Age. We have seen this coming, we understand the challenge and we are ready to serve clients with the strongest suite of services and solutions in the industry.”

In New Zealand, Manpower has been helping employers navigate the changing complexities of the local labour market, making it possible for organisations and individuals to achieve all they imagined and more for than 15 years through Manpower New Zealand, now part of ManpowerGroup.

Post-recession, everyone has had to adjust to the fact that there will be no economic reset to “normal.” Doing more with less has become the reality, and, for employers, business growth will now come from having access to talent rather than access to capital. ManpowerGroup has been monitoring the macro-economic forces and trends impacting the world of work for many years and this has led to it uniquely identifying a new world era: the Human Age. This is the first age to be identified before the end of its era and represents a time when people themselves are beginning to take center stage, and unleashing human potential is becoming the key building block of growth. This evolution of Manpower New Zealand as part of the innovative workforce solutions company ManpowerGroup is designed to respond to this new world era, and marks the next chapter for a company that has pioneered what it means to deploy truly innovative workforce solutions.

Today’s talent shortage and mismatch – in which employers are eager to hire the right talent, but can’t identify the right candidates – demand a holistic global solutions provider, as ManpowerGroup research continues to reveal worldwide. In New Zealand, 30 percent of employers are already having difficulty filling key positions, according to Manpower’s Talent Shortage Survey, with key skills shortages in engineers, management & executive, skilled trades and sales representatives.

Unveiling the new parent company name and logo in New York with a simultaneous unveiling of signage at the company’s world headquarters in Milwaukee, Jeffrey A. Joerres, Chairman, CEO and President of ManpowerGroup, adds: “We are pioneering what it means to be an innovative workforce solutions company not only for our industry, but for the wider business services sector and ultimately for the benefit of our existing and future clients and candidates. We have an unmatched global footprint with local expertise and understanding of each market in which we work, and take a holistic view of the world of work – gained by interviewing more than 12 million people each year and working with hundreds of thousands of companies of all sizes globally. This insight means we have a deep understanding of human potential and are uniquely positioned to offer innovative workforce solutions that help organisations and individuals win.”

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