CAANZ AXIS Awards honour creative talents

EMBARGOED UNTIL 10:30PM THURSDAY, 31 March, 2011

Media Release 31 March 2011

The top award of Grand AXIS at the 2011 CAANZ AXIS awards was presented to Colenso BBDO for their work on Yellow Chocolate for Yellow Pages Ltd.

The CAANZ AXIS Awards honour the creative talents of the industry and are a celebration of the year’s most exciting and original ideas.

CAANZ President Sandy Moore said the work on show was testament to agencies’ collective ability to rise to the challenge and prove how powerful great ideas can be.

“AXIS remains the pinnacle of creativity in New Zealand. It rewards ideas that have captured the imagination of New Zealanders, ideas that have effected change, and ideas that have ultimately achieved business results for our clients.”

Creative Business of the Year was awarded to Yellow Pages Ltd.

“CAANZ’s vision is for insight and creativity to be commonly accepted by clients as integral components of their business. Vehicles like the AXIS awards play a key role in bringing that vision to life,” said Mr Moore.

Capital City Films won this year’s Production Company of the Year and the Lifetime Achievement Award was awarded to David Bell, of AXIS AdSchool fame.

The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Kia Heinnen and Zoe Hawkins from Colenso BBDO, whose early work has begun to gain attention in the industry.

This year’s judging panel, made up of 50 local creatives and 3 international judges – Andy Fackrell, Executive Creative Director of 180 Amsterdam, Dejan Rasic, Executive Creative Director of Colman Rasic – Sydney and Bryan Rowles, Creative Director of 72andSunny – Los Angeles were all highly impressed with the quality of work submitted.

Below is a list of all AXIS Gold winners:

GOLD AWARDS Agency Entry Name Client

GRAND AXIS

Colenso BBDO

Yellow Chocolate

Yellow Pages Ltd

Titanium AXIS
Colenso BBDO

Yellow Chocolate

Yellow Pages Ltd

Interactive AXIS
Special Group

Orcon Business Banner

ORCON

Integrated AXIS
Colenso BBDO

Yellow Chocolate

Yellow Pages Ltd

Creative Business of the Year Yellow Pages Ltd
Production Company of the Year Capital City Films
AXIS Lifetime Achievement Award David Bell, ex-AXIS AdSchool
Emerging Talent Kia Heinnen & Zoe Hawkins from Colenso BBDO
Visual Craft - on any screen
Capital City Films

Leaf Blower

Sky Television

Direction - on any screen
Capital City Films

Leaf Blower

Sky Television

Digital Craft
Special Group

Orcon Business Banner
ORCON

Digital Craft

Oktobor

Shihad Sleepeater

Shihad

Guerilla Advertising
Colenso BBDO Dog Fight TVNZ
Direct Response
Special Group

Orcon Business Banner
ORCON

Direct Response

Colenso BBDO

Yellow Chocolate

Yellow Pages Ltd

Direct Campaign

Colenso BBDO

Yellow Chocolate

Yellow Pages Ltd

Design

Clemenger BBDO

Sounds Like Us

Radio New Zealand

GOLD AWARDS Agency Entry Name Client

Online Advertising
Special Group Orcon Business Banner ORCON

Social

Colenso BBDO

Yellow Chocolate

Yellow Pages Ltd

Digital/Interactive campaign
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd

PR/Experiential

DDB Group New Zealand

Snow Globe

Kraft Foods NZ

PR/Experiential

Colenso BBDO

Yellow Chocolate

Yellow Pages Ltd

TV Single Commercial

DDB Group New Zealand

Leaf Blower

Sky Television

CAANZ 31st AXIS Awards proudly sponsored by:

TVNZ, Fairfax Media, New Zealand Post

AdMedia & Fastline, Adstream, ANZA, APN Outdoor, Digital Post, Direct Mail Solutions,
Dow Design, EMANZ, Images & Sound, Liquid Studios, Omnigraphics, Marsden Inch Recruitment, NZ Marketing & StopPress, Stebbing Recording Centre,
The Radio Bureau and Toybox

For the complete record of results and copies of electronic images from the winning campaigns please visit the CAANZ website – www.caanz.co.nz

-Ends-

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