Naturalness and smell key ingredients for beauty products

Monday, 4 April 2011, 10:49 am
Article: sticK

Naturalness and smell key ingredients for beauty products: earth 174°

(sticK - 4 April 2011 ) The notion of 'natural' is becoming more and more important in the makeup/beauty world, and though earth 174° boasts is has no synthetically made chemicals, one other attribute is extremely important in appealing to potential customers.

"The key is the products have to smell good, as well as being good for you," says earth 174° (Wellington's longitude) director, Kareen Holland. "Smell is an essence of who you are , and generally, people love the smell of our products."

The movie industry make up artist veteran became increasingly interested in the formulation of products during stints in Zena, Hercules and 'The Strip'. Some of these actors, and stunt stand-ins, spend all day, every day in what is often heavy make up. Many of them were finding reactions to the products Holland says.
In the early 2000's she started investigating make up based on natural ingredients, and also attended a six month course in 2003 on natural therapies in Queensland.

Coming back to New Zealand in 2007, Holland put together five make up and body products.

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http://sticknz.net/2011/04/04/naturalness-and-smell-key-ingredients-for-beauty-products-earth-174%C2%B0/

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