A First for New Zealand Business
Media release- For Immediate Release
A First for New Zealand Business
For the first time New Zealand business has a free detailed customer experience strategy development resource designed by a Kiwi expert for Kiwi business.
Chris Bell Managing Director of Customer Experiences an organisations specialising in the development of high quality employee and customer experiences said this is an opportunity for New Zealand business to catch up with some of our trading partners particularly in the areas of Tourism and commodity exports and for domestic SMEs to develop a sustainable competitive advantage that’s not price focused
Bell said that in a recent media release
from ZDNET Asia reported Chief Customer Officers (their
title for what we know as Customer Experience Managers) were
largely unheard off in the Asian business world until
recently. The report went on to say “that firms
increasingly recognised that CCOs are integral to ensuring a
consistently powerful customer experience is delivered
throughout the entire organisation”.
You really need
to take notice when Asian business picks up on the
importance of a customer experience to business growth and
profitability.
The fact of the matter is that in a highly commoditised world business can’t keep focusing on price as their only competitive advantage. They must start developing a culture that finds other ways to add value to the products and services they are selling. The success of a customer experience strategy is reliant on building an employee and customer centric culture.
The customer is in
charge according to Chris Bell customers have all the power
due to the huge amount of choice now available, ecommerce
has changed everything and now with the release of this
comprehensive customer experience development manual New
Zealand business doesn’t have anymore excuses.
Bell
would like to think that as a result of the availability of
this free resource we will be seeing happier and more
engaged employees delivering great customer experiences to
more happy and loyal customers.
Bell is not only making
this information available free via his website www.customerexperiences.co.nz he is also
offering a free one hour consultation to assist businesses
to maximise the resource.
ENDS