Samsung welcomes in a new era of SMART TV

Samsung welcomes in a new era of SMART TV

Samsung pioneers SMART TV in New Zealand, unveiling its new range of connected TVs that offer social networking, web browsing, 3D and access to a world of content via a its apps store

Auckland, New Zealand – April 13, 2011 – Samsung New Zealand today unveiled its new range of SMART TVs and Home Platform solutions, paving the way for a new era of immersive and interactive entertainment delivered through connected TVs. Samsung’s new SMART TV range showcases breakthrough innovations in design, engineering and advanced interactive and connectivity capabilities.

With the introduction of Samsung’s 2011 portfolio of audio visual products, Samsung is redefining SMART. SMART TV embodies the latest innovations in four key areas: design, picture quality, next generation 3D technology and Samsung’s unique ‘Smart Hub’ offering.

Samsung SMART TV is a connected TV, offering full web browsing*, communication through social media such as Facebook, Twitter and Skype, plus on demand content delivered through the world’s first HD TV apps store – Samsung Apps.

“SMART TV is an evolution in home entertainment,” says Rachael Cotton-Bronte, director of marketing for Samsung New Zealand. “In 2010 Samsung led the TV industry as the first to bring Full HD 3D TV to New Zealand and in 2011 we are breaking new ground again with SMART TV. Samsung’s new range of SMART LED and Plasma TVs allow you to Skype friends and family overseas, access apps through Samsung’s TV apps store, browse the internet or interact with your friends on Facebook and Twitter.”

Smart Hub: A Truly Connected TV Experience
In 2011 Samsung SMART TVs will offer a richer, more connected, entertainment experience through one of the most comprehensive offerings of apps and connectivity options. All SMART TVs will offer Samsung’s new Smart Hub, which features:

• Web Browser* – full Flash-supported web browsing right on your TV, even while you continue to watch your show or movie
• Social TV – join in conversations on Twitter, Facebook and Google Talk on your TV screen while you watch your favourite TV program or movie with picture-in-picture support
• Samsung Apps – the world’s first HDTV-based application store which offers a range of apps that help people connect to their various passions – whether sports, entertainment, information, games or social networking. Search All – making it easy to search for desired content on your TV and other DLNA-certified devices, networked PCs and mobile devices, plus Internet and video-on-demand services
• Your Video – which delivers movie recommendations based on a user’s viewing history

Selected models of the new SMART TV range will also feature built in Wi-Fi connectivity.

To enable text input onto the screen when tweeting or browsing the internet, Samsung has reinvented the remote control. The new remote offers traditional TV controls on one side, however when flipped over it reveals a full QWERTY keyboard. In addition, Smartphone and smart device users can also download a Samsung remote control app that allows their device to control the SMART TV. The app is compatible with the iPhone, iPod Touch, iPad as well as other Android-based devices including the Samsung Galaxy S and Galaxy Tab.

Design: Samsung SMART TV takes home entertainment to the very edge
Samsung has redesigned the TV screen by making the bezel, which until now had traditionally framed the TV, virtually disappear to provide a more immersive viewing experience for the user. Samsung’s new ultra-narrow bezel design, called One Design, has influenced its flagship LED televisions for 2011 – the Series 8 (D8000) and Series 7 (D7000) LED TVs both offer a bezel that is just 5mm wide.

The Samsung Series 8 Plasma TV (D8000) showcases Samsung’s breakthrough Plasma+1 design which features a new narrow bezel so consumers get more viewable screen size without increasing the outside dimensions of the TV. This means that a traditional 58-inch plasma now has 59-inches of viewable screen.

3D: The third dimension of a SMART TV
As the New Zealandn market leader in 3D technology, Samsung has refined its 3D technologies in its 2011 range of smart audio visual solutions. As the popularity of 3D continues to grow and the availability of 3D content increases, Samsung remains committed to industry-leading 3D performance across all smart audio visual solutions. More than half of the 2011 models will offer 3D technology, so more people can enjoy the rapidly growing 3D content. Samsung has also completely redesigned its 3D glasses, offering the world’s lightest 3D active shutter glasses.

Selected Samsung 3D Blu-ray players and home theatre systems will offer Samsung’s proprietary 3D convertor, which enables consumers to convert 2D content into 3D with the push of a button.

Finally, Samsung’s next-generation home theatre system features ‘3D Sound’ that syncs audio and video to create an immersive experience in which the sound ‘moves’ with the 3D picture.


Picture quality: Smart enhancements in 2D, 3D, HD and streamed content
Samsung’s new Plasma and LED TVs offer advances across the board in delivering superior picture quality. Picture quality is driven by the three “C’s” – colour, contrast and clarity.

In Plasma, Samsung has continued to fine tune its panel technology to include a Real Black Filter which reduces on-screen glare to produce darker blacks and sharper images, and a Clear Image Panel, which increases the viewing angle and improves the crispness of the image compared with older versions of Samsung products.

In LED, new Ultra Clear Panel technology is designed to increase the contrast ratio by efficiently absorbing external light and effectively reducing reflection – providing real, natural colour and deep, dynamic detail. Wide Colour Enhancer Plus is an improvement of Samsung’s long-standing colour luminance technology. Natural colour reproduction is possible due to luminance levels being considered through 3D colour mapping. Wide Colour Enhancer Plus produces the colour as the broadcast intended, limits over-saturation and produces a natural looking image.

Finally, Digital Noise Filter is a feature designed to maximise picture quality by removing the digital ‘noise’ that sometimes appears on screen. It is useful in areas of poor reception or when watching an analogue broadcast, where the digital noise filter will compensate to reduce the digital artifacts that are created. The result is clear analogue programming with sharp details that looks as if it is being broadcast digitally.

Samsung has also introduced a new standardised motion clarity measurement known as Clear Motion Rate (CMR). CMR is a combination of panel refresh rate, video processing chipset and the backlight technology which together controls how clear, or blur-free, a moving picture is on screen.

The Samsung 2011 audio visual range encompasses a wide range of home entertainment solutions including 40 TV models in total, offering the latest innovations in LED (23 models), Plasma (11 models) and LCD (6 models) screen technology. 24 models offer Full HD 3D technology while 17 are classified as SMART TVs.
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