One Significant Change to Monthly News Ratings

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One Significant Change to Monthly News & Current Affairs Ratings

Sunday 1st May 2011

There’s only one significant change in the news and current affairs viewership according to the monthly ratings data released this morning.

60 Minutes has shed almost half its audience since March and almost 300,000 viewers per week since February.

TV3’s flagship current affairs programme had an average of 422,120 viewers watching each week in February, 237,590 viewers watching each week in March and dropped another 107,530 viewers each week in April.

Only 130,060 watched each episode of 60 Minutes last month which explains why TV3 is making significant changes to the programme within the next fortnight.

AVERAGE TELEVISION NEWS VIEWERSHIP FOR APRIL 2011

TV ONE
AMP Business 34,790
Breakfast 142,120
ONE News Midday
ONE News 4:30pm 136,380
87,840
ONE News 652,020
Close Up 500,640
Tonight 174,510
Fair Go 542,250
Sunday 594,590
Q+A 94,900

TV3
Firstline 25,050
3 News at Twelve 30,870
3 News 316,760
Campbell Live 222,070
Nightline 149,210
Target 327,020
60 Minutes 130,060
The Nation 21,830

TV ONE

Te Karere 52,100
Marae Inv 61,420

MTS
Te Kaea 5,390
Native Affairs 19,600

Source: Nielsen TAM (Measurement: All people 5 years and over – average daily audience nationwide)

ENDS

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