Scoop has an Ethical Paywall
Design-led company needs a bigger trophy cabinet
Design-led company needs a bigger trophy cabinet
By Peter Kerr for sticK
(sticK - 2 June 2011 ) Waikato-based agritech company Simcro's in danger of needing another trophy cabinet in the near future.
But, for a company that pours 10-12% of its turnover into R&D, it’s a pretty good problem to have.
The marketer of innovative injectors and drench guns, so far mostly aimed at the animal health market, has been winning design awards left, right and centre for its products that are exported to over 65 countries.
This time its self-tenting animal vaccine safety injector, 'Sekurus' is a finalist in the Australian International Design Awards. Anyone who has attempted to inject cattle will appreciate the beauty of not having your free hand anywhere near the needle - the patented development and novel feature of the Sekurus (in Latin, securus means safety).
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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