Scoop has an Ethical Paywall
Thinking about (other peoples') thinking basis of business
Thinking about (other peoples') thinking basis of global business - Atlantis Healthcare
By Peter Kerr for sticK
(sticK - 9 June 2011 ) Give it some thought, and you’d have to say that thinking is the ultimate weightless export.
It is exactly what New Zealand’s been encouraged to ‘produce’ as well as milk, meat, wood and scenery that have been our, forgive the pun, bread and butter for the past 100 years.
And doing exactly that, while slipping under the mainstream radar, is Auckland-based company, Atlantis Healthcare.
It turns over tens of millions a dollars a year in helping people stay healthier – in particular through medicines adherence solutions; or in many cases, assisting them to stick to their prescriptions.
The 15 year old company’s skills are in designing personalised messages to help drive behavioural change, particularly in diseases such as diabetes, obesity and asthma. These afflictions cost health programmes around the world billions of dollars a year, and non-adherence to prescriptions and lifestyle changes is a burgeoning charge on health systems.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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