The small real estate firm with the big reach

The small real estate firm with the big reach

Stepping outside the square is nothing new for market-leading independent real estate firm hoamz. They pride themselves on doing things just that little bit differently to offer a service that’s above and beyond the norm. However their latest move even surprised the staff!

hoamz have invested significantly to film a series of television ads to tell the world (well, New Zealand’s entire South Island at least) about the brand and the service and advice they can offer.

Under the tagline ‘Lets be honest’ the ads offer a series of insights into what makes real estate tick. Set to run on TVNZ as part of an ongoing campaign, the ads are designed to introduce the brand and their professional services to areas outside their current geographical span of Queenstown and Invercargill, and make sure buyers from all over the South Island know which team to turn to for property advice in their specialist areas.

Why television advertising? ‘Simple’, said Managing Partner Fred Bramwell – ‘the cut-through of the ads reaches areas we’d struggle to target through the usual avenues of print media, radio and internet promotion. We offer superior service and advice to buyers and sellers, and want to make sure everyone’s aware of the hoamz way of conducting real estate business.

For our property vendors it’s another way of cementing hoamz as the go-to company for Queenstown and Invercargill real estate, which means more buyers through our doors and better prices for them’. The television campaign commences from mid-June and is anticipated to reach audiences of more than a quarter of a million people on a monthly basis.

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