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Agricultural commodity boom no good for branding
Agricultural commodity boom no good for branding
By Peter Kerr for sticK
(sticK - 21 June 2011 ) There is one downside from New Zealand agriculture and our economic future from the recent (and its appears ongoing) surge in primary products prices.
It is delay, perhaps irretrievably, of consumer-centric changes required in the way we market, as opposed to flog off at the highest price, our meat, wool, dairy and wood products.
The commodity boom's bad for branding is another way of saying it.
During these times of high prices, there's not the same incentive or passion or need to extract more value from what we produce.
Everyone in the current supply chain; and let's not kid ourselves that we have a value chain; can rest easy.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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