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News direct from Cannes Lions: Day Four
News direct from Cannes Lions: Day Four
Fairfax Media is
the NZ Representative of the world's largest advertising
festival - Cannes Lions International Festival of Creativity
2011 - and has sent journalist William Mace to report
exclusively for them from Cannes, France. For more
information, visit www.stuff.co.nz/nzcannes Lions
feast but Kiwi cupboard looking bare WILLIAM
MACE LATEST: New Zealand failed to scoop any awards at the
penultimate prize giving of the Cannes Lions. That Kiwi
agencies didn't grab any silverware in the Cyber and Design
categories was no surprise as no New Zealand work even made
the shortlists which were announced yesterday. But Colenso
BBDO wasn't able to add to its trio of Bronze Lions as the
judges passed over its shortlisted DB Breweries entry in the
Press section. READ MORE HERE:http://www.stuff.co.nz/business/industries/nz-cannes/cannes-news/5181035/Lions-feast-but-Kiwi-cupboard-looking-bare Technology
drives advertising evolution WILLIAM MACE "Forward
thinking" has been a major topic at this year's Cannes Lions
Festival of Creativity. It's a cliché that is not unique
to advertising but it is particularly apt this year as the
global industry emerges from a period of slow growth even
hungrier than it was before.
The pace of technological
change is also motivating a new approach to brand-building,
consumer engagement and advertising business models in
general. Mark Holden, global planning director for media
agency network PHD, has made it his mission to investigate
burgeoning technologies and their potential implications for
advertisers. Holden's presentation at Cannes was titled
"Beyond The Horizon" and his image is plastered on posters
across the conference venue. The static poster can be
brought to life by viewing it through a Smartphone camera
thanks to an app developed by Zappar. READ MORE HERE: http://www.stuff.co.nz/business/industries/nz-cannes/cannes-news/5181120/Technology-drives-advertising-evolution ENDS
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