B2B Database whoiswhere™ Helps BNI Network to Grow

This week BNI has partnered with E-ideas Limited to help chapters make contact with like-minded business people, providing access to a list of businesses across New Zealand. E-ideas Limited owns whoiswhere™ New Zealand’s largest and most accurate B2B database.

E-ideas Ltd was formed in 2004 with a single view of providing tools and resources to NZ businesses to help them implement marketing strategies. Many companies find it difficult to dedicate time and resources to implement marketing plans, regardless of how simple or complex they are. To support businesses of any size one of the key products of E-ideas Ltd is growing in popularity whoiswhere™ B2B lists, created by marketers with ordinary businesses in mind.

BNI (Business Network International) is a business and professional networking organisation whose primary purpose is to exchange qualified business referrals and develop word-of-mouth marketing techniques There are currently 131 chapters in New Zealand and some 2,650 members with more chapters coming. Worldwide there are 125,000 members in 5,454 chapters in 38 countries.

Unlike other networking groups, BNI provides its members with a structure and a plan to enable them to network in a deliberate and professional manner. As an organisation, BNI keeps track of the number of referrals passed by each chapter and encourages the members to record the dollar value of the business they receive. Rapid international growth has seen BNI become the world's largest business referral organisation.

“As current BNI members we are pleased with the opportunity to support BNI nationally using our extensive 118,000 business list and our skilled telemarketing team. Targeted direct marketing is certainly one of the best strategies for all businesses. Regardless of common perception about telemarketing, it remains fast cost-effective personalised marketing activity, which has grown in the past two years when businesses became more conservative about their advertising expenditure”, says Assia Salikhova.

ENDS

© Scoop Media