Love Speight’s Cider And Love NZ

MEDIA RELEASE 1 JULY 2011

Love Speight’s Cider And Love NZ

Speight’s is the first brand in the country to include the Love NZ “recycle with care” logo on the bottles and packs of its soon-to-be-launched Speight’s Cider.

Love NZ is a government-led initiative, facilitated by the Glass Packaging Forum, which provides permanent and temporary recycling bins and bottle banks for public places across New Zealand. Including the brand’s logo on Speight’s Cider packaging will help directly reinforce the message of where to put the empties.

The Forum has been hosting launch events for the Love NZ project around the country, most recently at Dunedin’s Speight’s Brewery, attended by the Minister for the Environment, the Hon Dr Nick Smith, and officials from local and central government and community groups.

Funding for the project from the Government’s Waste Minimisation Fund was announced in October by the Minister for the Environment, and now support from councils, service sector and brands such as Speight’s means that recycling facilities are being put in 26 regions nationwide.

The new campaign has a simple message: a Love NZ bin is “What recycling goes in when you’re out.” At many public events, over 75% of bottles and packaging will be recycled, however in public places outside of specific events it can be much more difficult to get the recycling message across.

“We’re delighted to be able to sponsor the Love NZ project, and hope that labelling our new Speight’s Cider’s recyclable packaging with this brand will help make it clear to consumers what they should do with the packaging after enjoying what’s inside,” says Jonte Goldwater from Speight’s.

“Love NZ is an ideal partnership for Speight’s, which is also involved in other environmentally-minded projects such as the Speight’s Environment Fund, which raises funds for environmental groups in the Dunedin area.”

Dr Smith acknowledged the work of brands such as Speight’s, saying that including Love NZ’s logo on its bottes will help make the connection between the recycling bins and the product to be recycled.
The Love NZ project has an ambitious national target this year: to collect from public places an additional 9,000 tonnes of glass, plastic and cans, and its relationship with innovative brands such as Speight’s is sure to help this become a reality.

ENDS

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