Springfree™ Trampoline, Wins International Design Award

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New Zealand Invention, Springfree™ Trampoline, Wins International Design Excellence Award

CHRISTCHURCH, New Zealand (July 4, 2011) - Springfree™ Trampoline, designed by Dr. Keith Alexander of the University of Canterbury, received a Silver International Design Excellence Award (IDEA®) from the Industrial Designers Society of America (IDSA). The IDEA® program is the preeminent international design competition for industry leaders including Microsoft, Samsung of South Korea, Belkin and GE Healthcare.

“I am delighted to be recognized by the Industrial Designers Society of America because the IDEA competition is a celebration of the year’s most inventive and creative products,” said Dr. Keith Alexander. “This award reflects the innovative and revolutionary design of Springfree Trampoline and recognizes many years of hard work and commitment by our team. Springfree Trampoline is the benchmark by which all other trampolines should be measured.”

The 2011 IDEA jury, composed of 20 international design experts from design consultancies, corporations and universities, focused on several areas of industrial design excellence including innovation; benefit to the user; and unmet needs for the design research category.

“We are proud to stand alongside other 2011 IDEA Award winners which include some of the world’s most established consumer product brands who have demonstrated innovation in their respective fields,” said Steven Holmes, president and CEO, Springfree Trampoline. “Innovative design is the foundation of our business and this award inspires us to constantly strive for new design solutions to keep families safe.”

Springfree Trampoline’s one-of-a-kind design removes areas that cause injury on spring-based trampolines. The design replaces steel springs with a flexible composite rod system, removes hard edges and a need for padding with the SoftEdge mat and has a strong FlexiNet® enclosure with flexible enclosure rods to keep jumpers safely on the trampoline.

For more information, visit www.springfreetrampoline.co.nz.

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About IDEA
• Started in 1980 by IDSA, the International Design Excellence Awards program (IDEA®) fosters business and public understanding about the impact of design excellence on the quality of life and the economy. The IDEA program is considered one of the most preeminent design competitions in the nation with its scope and influence reaching far beyond U.S. boundaries.
• IDEA is known as the “Oscars of product design”.
• This year’s competition attracted over 2000 entries from 39 countries around the world.
• The Springfree trampoline will join other winners on permanent display at the Henry Ford Museum in Michigan, USA.

About Springfree™ Trampoline
Springfree™ Trampoline, the world’s safest trampoline, was invented by Dr Keith Alexander of University of Canterbury and is now sold in 15 countries. To learn more, visit www.springfreetrampoline.co.nz.

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