P&O Cruises Dispels Cruising Myths in New Campaign

MEDIA RELEASE
July 6, 2011

P&O Cruises Dispels Cruising Myths in New Landlubbers Campaign

If you've never been on a cruise holiday then P&O Cruises wants to hear from you.

In exchange for New Zealand landlubbers revealing why they've never boarded a ship for a holiday, P&O Cruises is giving away some great free cruises.

In an innovative move designed to tackle misconceptions about cruising and encourage people to cruise, the cruise line has launched a competition asking people on both sides of the Tasman to let them know what’s stopping them from taking a holiday at sea.

P&O Cruises then plans to send the six top respondents on a free cruise – with a companion or as part of a family of four.

“We know from our research that some people hesitate to take a cruise because they are concerned about getting sea sick. Others think they’ll be bored and there are some who don’t want to spend days getting to a destination,” said Jenny Lourey, Senior Vice President of Carnival Australia which represents P&O Cruises. “They’re exactly the kind of people we want to enter this competition."

Entrants are invited to upload a video or photos accompanied by 200 words online at www.pocruises.co.nz/landlubbers, explaining their reservations about cruising. The best entries will win a free nine-night Pacific Islands cruise for two adults, or a family of two adults and two children, with P&O Cruises filming their experiences onboard.

The search for landlubbers began 500km inland at the South Australian mining town of Coober Pedy, where P&O Cruises uncovered some land-locked locals who were very hesitant about cruising, while filming the competition’s promotional video with agency, BMF.

“We’re confident that once we put people with such doubts on a cruise they’ll change their perception of cruising. And by producing videos on their experiences we’ll help change the minds of thousands of others,” Ms Lourey said.

“Close to half a million Australians and New Zealanders went cruising last year, so there are a lot of people who already know how great a holiday at sea is. But there are others who clearly have reservations – and they are the ones we want to convince."

Entries are now open with the cruise line calling for recruits through its website, blog and Facebook pages. For more information visit www.pocruises.co.nz/landlubbers

Entrants must be New Zealand or Australian residents and entries close at 9:59pm Sunday July 24, 2011.
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