Professional Expertise is Now in Your Hands

Media release 13 July 2011

Professional Expertise is Now in Your Hands Thanks to Wella Pro Series

Forget hours at the salon – with new Wella Pro Series, professional expertise is now in your hands!

Currently Europe’s No. 1 salon brand*, Wella is now available at a supermarket near you, so you can enjoy all the luxury of a salon experience in the comfort of your own home!

Wella’s new collection has been designed to meet the changing needs of women, with a range of products inspired in salon, using trusted technologies in a compact line-up.

Lauren Gunn, Creative Director of prestigious Auckland hair salon Stephen Marr, says she is thrilled to be named the Wella Pro Series New Zealand Ambassador.

Working across magazines, on runway shows and for A. list celebrities Lauren knows the right products can make all the difference to creating a style that captivates.

“Every professional knows Wella is synonymous for world class salon style, so it’s really exciting that Wella Pro Series will give you the tools to help create your own salon looks at home,” she says.

“I work with women every day to help them achieve the look they want and I know my clients are going to be as excited as I am about trying Wella Pro Series for themselves!”

With its sophisticated, red packaging, Wella Pro Series gives you all the professional care of the salon range in an easily accessible collection for use at home. The shampoos and conditioners come with pump dispensers, just like the salon bottles, so you can monitor your usage and apply the products with ease.

You’ll truly enjoy the fruits of the season with the new Pro Series range, which embodies a delicious, fruity, floral fragrance. With top notes of Egyptian pear, aloe and peach, middle notes of rose, jasmine petals and chamomile and base notes of cashmere, amber, sandalwood musk and coconut milk – the range is a treat for your senses!

Let your inner light shine through with Wella Pro Series Shine Shampoo & Conditioner – products that provide professional expertise and bright shine, with gorgeous light reflections.

Repair, revamp and restore tired locks with Wella Pro Series Care – a range that smoothes and helps repair the beauty of damaged hair, helping to keep it look naturally beautiful.

Turn up the volume with Wella Pro Series Care Volume Shampoo & Conditioner – products that deliver volume for free-flowing hair with movement – you’ll be envy of your girlfriends for sure!

And colour your world this season with the Wella Pro Series Care Colour range – products that help to provide damage protection for coloured hair, leaving it super-shiny and glowing.

Developed with Wella experts for salon styling at home, Wella Pro Series Styling range offers an innovative collection of hairsprays and mousses designed for Volume, Strong Hold, or Max Hold!

Maria Castan, Global Wella Expert, says Wella Professional’s rich heritage in innovation, inspiration and education is the foundation that the Wella Pro Series range is built upon.

At the forefront of professional haircare for more than 130 years, the new Wella Pro Series is the brand’s first comprehensive care and styling brand for retail, she says.

“Nobody knows your hair as much as you do, and you want to choose the products you instinctively know are right for you. The new range differs from the professional line by focusing only on the essential products, creating a capsule collection to minimise confusion and being accessible in both price and availability,” says Maria Castan.

The new Wella Pro Series collection includes:

• Wella Pro Series Shine Shampoo and Conditioner, 750ml, $10.99
• Wella Pro Series Colour Shampoo and Conditioner, 750ml, $10.99
• Wella Pro Series Repair Shampoo and Conditioner, 750ml, $10.99
• Wella Pro Series Volume Shampoo and Conditioner, 750ml, $10.99
• Wella Pro Series Volume Hairspray 400ml, $7.99
• Wella Pro Series Volume Mousse 250ml, $7.99
• Wella Pro Series Strong Hold Hairspray 400ml, $7.99
• Wella Pro Series Strong Hold Mousse 250ml, $7.99
• Wella Pro Series Max Hold Hairspray 400ml, $7.99
• Wella Pro Series Max Hold Mousse 250ml, $7.99

Wella Pro Series is available now, starting at an RRP of $7.99. For stockists details please phone 0800 441 058.

ENDS

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