Morton Estate Sparkles Amidst of a Clutch of Wine Awards

Morton Estate Sparkles in the Midst of a Clutch of Wine Awards

It is a rare palate that isn’t tickled by a good sparkling wine. Morton Estate is enhancing its reputation as a leading producer of top-quality New Zealand Methode Traditionnelle with a Gold Medal award in the recent Spiegelau International Wine Competition for the 2000 Blanc de Blanc Methode Traditionnelle.

As further proof that old favourites can make successful comebacks, the Morton Estate Cellar Aged range picked up Silver and Bronze accolades in the same, and will shortly be available in Progressive supermarkets nationwide.

Meanwhile, the sky is the limit for Morton Estate’s signature product, Chardonnay. The producer’s White Label Chardonnay and Nikau Reserve Chardonnay have been selected for service on Air New Zealand flights.

The company began making its name in sparkling wine with awards like the Trophy and Gold Medal for Premium Brut at the Air New Zealand Wine Awards in 2003, and has spent the best part of the past decade blending new skills, technology and astute business practice to build its growing list of global accolades and the regard of some of the most respected local and international wine critics.

And on the back of this critical acclaim is the validation of commercial success, with sales locally and in Europe helping to generate recognition from sources such as The London International Wine and Spirit competition awarding Morton Estate’s Black Label Methode Traditionnelle Best in Class and the Sydney Top 100 Wine Show presenting Morton Estate’s IQ3 a Top 100 place and Blue Gold. It was not surprising then that Tizwine.com, named Morton Estate as being at the “forefront” of sparkling wines.

Morton Estate proprietor John M Coney says “many people are recognising the price and value advantages that New Zealand sparkling wines have over French Champagne.

“The popularity of our product is growing because our business philosophy is to offer products of outstanding and – importantly – consistent quality at all price points, including top-value mid-priced wines in the $18 - $25 price bracket.”

Morton Estate’s reputation for consistency and quality has been achieved by the company’s practice of innovative viticulture techniques, including a strategy of using New Zealand’s rich diversity of geography, climate and geology to enhance wine varieties and styles.

Innovation has seen Morton Estate successfully introduce a Methode Traditionnelle made from the classic Champagne varieties of Chardonnay, Pinot Noir and Pinot Meunier, named the IQ (Improving Quietly) range. The first, an IQ 7 was released two years ago, becoming an instant favourite amongst consumers and wine critics. The number reflects the years maturing on lees. A new IQ3 and IQ5 will be released before Christmas.

The company uses some of New Zealand’s top winemakers, leading technology and the best of traditional winemaking practices to craft a range of wines, which are now internationally famous. Morton Estate’s Methode Traditionnelle is made according to the traditional French method.

ENDS

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