Grabone Launches Facebook App

26 September 2011

Grabone Launches Facebook App

Fans of trading cards are in for a treat with GrabOne’s first Facebook app, Gimme5

Developed in collaboration with digital agency GladEye, Gimme5 players use points to ‘buy’ or ‘grab’ packs of virtual cards which can be exchanged, sold or traded online. Gimme5 is split into six different ‘themes’ (retail, events, health & beauty, food & drink, activities and travel), each with its own prize. On collecting all five themed cards, traders are invited to enter a sweepstake prize draw.

Each of the 30 collectable trading cards feature GrabOne’s mascot Gimme, a character GrabOne’s Facebook community helped create.

“We were looking for a fun way to immerse our Grabbies in our brand using social media, whilst leveraging their relationship with Gimme," says GrabOne Marketing Director Campbell Brown. “By combining this with the old school tradition of trading and collecting cards for prizes we came up with Gimme5.”

Trading on Gimme5 has already proved a hit with 70,000 cards were traded over the first three days and Grabbies staying on the app for an average of 32 minutes a session. GrabOne’s Facebook page has also seen a 32% increase in active weekly users equating to an additional 20,636 active users.

The card design is based on the trading cards of the eighties and nineties. A limited number of physical packs will also be produced and will be gifted to selected players at random.

“Think WWF, Garbage Pail Kids and All Black cards,” adds Brown. “Count yourself lucky if you manage to find yourself a Gimme’s Time Leap card Those things are like gold.”

Gimme5 prizes include: a double pass to the Foo Fighter’s concert in December, one of three Apple iPads, a Trilogy skincare pack, a Jamie Oliver picnic and outdoor set, $500 worth of GrabOne Experience credit or a trip for two to Los Angeles with $1000 spending money.

The app is designed to feature on the site for just four weeks however GrabOne may look at bringing out a new batch of cards depending on the response from the fans.

The GrabOne Facebook page has amassed over 135,000 ‘Likes’ in just over a year, making it one of the largest New Zealand Facebook communities.

For more information visit www.grabone.co.nz

ENDS

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