Scoop has an Ethical Paywall
Internet games follow the numbers and money
Internet games follow the numbers and money
By Peter Kerr for sticK
(sticK - 29 Sept. 2011 ) CerebralFix, as some might say contradictorily, makes digital games -for smart phones, other peoples' websites, Facebook, its own website.
Its CEO Ben Delleca, speaking at the Rutherford Innovation Showcase's Digital Content Forum in Wellington on Friday 23 Sept., says the company's looking to leverage opportunities in the digital space; even bringing up a new word, 'digitainment'.
And another 'transmedia' taking entertainment experiences and stretching them across digital spaces.
The example he gave was of a television show
during its off season.
Now that billions of internet
connected screens exist, consumers can have much more
frequent access to new content.
"Digital distribution gives multiple pathways to market; you can sell across the globe at a touch of a button," Delleca says.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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