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RWC 2011 delivers Maori Television biggest audie
7 October 2011
Rugby World Cup 2011 delivers Maori Television biggest audience
More New Zealanders have watched Rugby World Cup 2011 games live on Maori Television than any other network broadcasting the tournament.
Maori Television has attracted 1.8 million individual viewers to the eight live games they have covered to-date. Their ratings for live games have also been far higher than predicted by industry specialists prior to the tournament.
“These results are fantastic for Maori Television and show New Zealanders are switching on and enjoying what we have to offer. We are getting the job done,” says the broadcaster’s Chief Executive Jim Mather.
Maori Television is the lead free-to-air broadcaster of Rugby World Cup 2011 and has live coverage of all of the eight knockout games through to the grand final on 23 October, with Quarter-Finals 1 and 3 exclusively live free-to-air.
Mather says more than half a million new viewers tuned into Maori Television for the first time in September.
“It seems New Zealanders enjoy watching Rugby World Cup 2011 for free and appreciate our more relaxed style,” says Mather.
Maori Television is available on Freeview channel 5 and Sky TV channel 19. It’s also available through the old analogue network with a UHF aerial. If viewers receive Prime TV by aerial, they should be able to tune in to Maori Television. For further assistance, call the tune-in helpline 0800 MA TATOU (0800 62 82 868).
Te Reo is on Freeview channel 24 (a Freeview satellite digital receiver plus a satellite dish are required) and on Sky TV channel 59.
About Maori Television and Rugby World Cup 2011
Maori Television is the only free-to-air channel covering all 48 games and is putting forward New Zealand’s largest commentary team across the Maori Television (English broadcast) and Te Reo (te reo Maori broadcast) channels. The 27-strong expert team includes three former Rugby World Cup team captains and a combined total of more than 200 international test caps.
For the full Rugby World Cup 2011 coverage schedule visit www.maoritelevision.com
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