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Fahrenheit 212 turns up the heat for NZ wool
Fahrenheit 212 turns up the heat for NZ wool
By Peter Kerr for sticK
(sticK - 13 October 2011 ) The guys who presented some new wool innovation ideas last week in Christchurch and Auckland are an interesting bunch, with an extremely interesting business model. (More, generally, about some of these wool ideas in another blog - all participants have signed a non-disclosure-agreement).
Fahrenheit 212, formed by New Zealander Geoff Vuleta five years ago in New York, is the only company of its kind in the world he reckons. Sure, there's many product development firms, coming up with new ideas for corporate clients.
Where F212 is different according to the Timaru-raised, ex Saatchi man, is its commercial and pre-market focus - plus the fact that a large proportion of its commission fee is embedded with and dependent on the success of the ideas they explore and eventually pitch to their clients.
These clients are, at the moment, mostly large USA entities. So far, so what's different?
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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