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TV News Audience Mon 31st Oct + Leaders' Debate
LEADERS’ DEBATE – on average 401,540 people watched the whole debate and almost one million people tuned in (numbers below).
TELEVISION NEWS AUDIENCE FOR MONDAY 31st OCTOBER 2011
TV ONE
| AMP Business (6am Mon-Fri) | 27,600 |
| BREAKFAST (6:30-9am Mon-Fri) | 132,800 |
| ONE News Midday (12-12:30pm Mon-Fri) | 124,940 |
| ONE News 4:30pm (4:30-5pm Mon-Fri) | 77,700 |
| ONE News (6-7pm daily) | 621,960 |
| Close Up (off-air due to Leaders’ Debate) | N/A |
| ONE News Tonight (10:30-11pm Mon-Fri) | 96,870 |
TV 3
| Firstline (6-8:30am Mon-Fri) | 37,910 |
| 3 News at Twelve (12-12:30pm Mon-Fri) | 48,480 |
| 3 News (6-7pm daily) | 340,370 |
| Campbell Live (7-7:30pm Mon-Fri) | 223,780 |
| Nightline (10:30-11pm Mon-Fri) | 122,580 |
TV
ONE
| Te Karere (4-4:30pm Mon-Fri) | 42,920 |
Maori TV
| Te Kaea (5:30-6pm Mon-Fri) | 250 |
| Leaders Debate (7-8:30pm) | 401,540 | 984,700* |
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SOURCE: Nielsen TAM (Measurement: All
people 5 years and over – average daily audience
nationwide).
* SOURCE: Nielsen TAM
(Measurement: All people 5+ nationwide – average daily
reach).
More commonly known as Cume or
cumulative audience – this measurement shows the total
number of people who tuned in to the Debate at some stage
between 7-8:30pm. .
NOTE: Audience figures are for first screenings only and do not include repeats.
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