Chalkydigits Parties on Stop-Motion Video

4th November 2011
FOR IMMEDIATE RELEASE

Chalkydigits Parties on Stop-Motion Video

Iconic New Zealand clothing label Chalkydigits has found a unique and sustainable way to show their latest clothing range; they have released a hilarious stop-motion video in tandem with their Summer 11.12 range. The video was shot during their Summer 11.12 photoshoot on a local beach and features creative stills strung together to form amusing scenes of tomfoolery and dancing.

“We thought it would be a fun thing to make as well as a creative and sustainable way to showcase our latest range of clothing” says Liz Collins, chalkydigits founder, “also not taking ourselves so seriously and having a good laugh makes work seem like play!” The public have made happy noises about the video so far, but chalkydigits are keen to share the joy even more and encourage everyone to check it out on their website: http://www.chalkydigits.co.nz/stopmotion.html

CHALKYDIGITS BACKGROUND
Chalkydigits is no new kid on the block; at just over a decade old they’ve come a long way but their core values have stayed the same; what started out as a casual but cool line of clothing to wear in between rock climbs has morphed into a major player in the lifestyle-fashion stakes. They now produce a full range for both men and women twice a year, adamantly maintaining they will never take their production offshore. Staying true to their roots by being made in New Zealand, they now also use their business platform to co-ordinate conservation projects aimed at protecting and restoring New Zealand’s endangered flora and fauna. They like to source their kiwiana-inspired graphics for their clothing from local artists, to keep their designs fresh and relevant. The use of high quality and sustainable fabrics such as zque-certified NZ merino and organic cotton solidifies their proud status as an eco-conscious clothing company with a difference.
Check them out at www.chalkydigits.co.nz

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