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Report brings facts for fluffy functional foods
Report brings facts for the fluffy functional foods and nutraceuticals industries
By Peter Kerr for sticK
(sticK - 22 Nov. 2011 ) You have to give Coriolis top marks for what it has come up with in its food report for the Ministry of Economic Development on ‘Nutraceuticals & Foods for Health’.
This paper hovers between information and knowledge, with enough observations and learnings thrown in that it immediately is (partly in the absence of anything else) THE go to document for the whole area. (Find it here).
Given Coriolis have produced it from a standing start, with pretty short notice compared to the dairy, meat, seafood, produce, processed foods and beverages sector reports that are also up on the MED website, the Auckland research, consulting and strategy company has pulled together an impressive 129 page document.
For the first time ever, instead of anecdote and guesswork, the often nebulous, sometimes snake-oil masquerading as cures, industry has facts pulled together in one document.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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