Pead PR bolsters brand & digital services

Pead PR bolsters brand & digital services

Business growth across its brand activities and in the digital arena is behind several new appointments and a promotion at independent brand building specialists Pead PR.

Belinda Abernethy joins Pead PR as group account director overseeing its beauty and food teams while Greg Hay has been appointed senior account manager. Polly Atkins is a new account manager at the Auckland-based agency.

In other news, group account director Candice Robertson has been appointed to the role of director of client services at Pead PR while Sarah Phillipps has joined Leanne Wilkins as a second time mother on maternity leave.

Pead PR managing director Deborah Pead says business is growing and as PR brand specialists the agency has evolved its resources to meet a changing landscape.

"The fact is we are known for our boutique style and to succeed at keeping it fresh for bigger mainstream brands as well as smaller heat-seeking brands we need brand focused specialists," Ms Pead says.

"Digital is a growing part of what brand PR delivers and together with social media it's responsible for new growth in the industry. Greg brings us not only expert knowledge and news media relations but also digital production which complements our suite of services and helps us deliver to the video explosion in online traffic.

"An example of this was setting up and filming the haka flash mob stunt for Maori Television during the Rugby World Cup. He had that on YouTube ahead of news media."

Ms Pead says she will be sharing her management responsibilities with Candice Robertson's promotion to director of client services. Ms Robertson continues in her role as group account director of Pead PR's lifestyle team and also takes over the sports and entertainment team.

Appointments

Belinda Abernethy (B.A., Dip Journalism) has more than 20 years' experience in the PR industry across corporate communications, consumer public relations and a stint in the political office of the Mayor of Auckland City. Her experience includes working on some of the world's most recognised food brands.

Former television journalist and executive producer Greg Hay (B.A., Dip Journalism) is also an award-winning freelance director and producer of documentaries and prime time television. He joins Pead PR's sports and entertainment team.

Polly Atkins graduated in 2010 from AUT's Bachelor of Communication Studies degree and was previously employed in an Auckland-based consultancy where she worked in the automobile, service and sports sectors. Ms Atkins joins Pead PR's tech team.

Ends

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