NZ Poultry Meat And Egg Industries Endorse FarmsOnline

News release
23 November 2011

NZ Poultry Meat And Egg Industries Endorse FarmsOnline

The FarmsOnline national rural property database, launched by MAF in April 2011 to help ensure a quick and efficient response in the event of a serious biosecurity outbreak or natural disaster, has received a significant endorsement from the industry bodies representing the nation’s poultry meat and egg producers.

The Poultry Industry Association (PIANZ) and the Egg Producers Federation (EPF) recently urged their memberships to sign up for FarmsOnLine and to update their farm data regularly.

“As the producers of New Zealand’s favourite sources of dietary protein, we think FarmsOnline is a very worthwhile thing,” says Michael Brooks, Executive Director of PIANZ and EPF.

“It’s good to know that MAF can reliably contact farmers and growers when it needs to. In the event of an exotic disease or pest outbreak, the FarmsOnline database could help to contain it quickly and effectively. This could save people’s businesses – including poultry and egg businesses – and is in the interests of the New Zealand economy as a whole.”

PIANZ and EPF are confident that the privacy of information contributed to FarmsOnline is robustly protected and support initiatives to make the database even more effective. FarmsOnLine already holds publicly available information on 98% of New Zealand rural properties. PIANZ and EPF have a total of 463 industry members, including egg producers, meat producers and processors.

ENDS

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