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Innovation’s not easy…and there’s other ways to get value
Innovation’s not easy…and there’s other ways to get value from it
By Peter Kerr for sticK
(sticK - 19 Jan. 2012 ) According to a couple of intellectual property commercialisation experts doing a mini road trip late last year; a) we’re doing it completely wrong, and b) realise that patents can be sold and/or licensed.
Paul Adams of Auckland-based EverEdge IP says while New Zealand has no shortage of incredible ideas for a world that has a huge demand for innovative products and technology, there’s a commercialisation gap in this country. It’s not so much what people commercialise but how it is done that matters most.
And the way most Kiwi companies (and others around the world too, so we shouldn’t feel we’re alone on this) are set up, innovation and commercialisation is almost doomed to failure right from the get go.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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